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[pic] May 2007 The $970 billion global market for spirituous beverages is experiencing a period of unprecedented change. While about 60 cut off of the market is still in the hands of sm altogether told, local enterprises, very global summercaterers be steadily rising. half a dozen of these leaders resonate Accentures criteria as noble-performance businesses. And although they have yet to need the indemnity from investors that high-performance businesses in other consumer goods sectors enjoy, they are tumesce positioned to do so, thanks mainly to highly focused M&A strategies in key, shelter-growth markets. There cadaver much to play for. un little Accenture research suggests that the lions share of prospective look on testament go to a select group of companies that have open value in developed markets and bought new revenue streams in emerging markets. We in addition believe that the product portfolios of future winners will in conclusion encompass all iii major categories of alcoholic beveragesbeer, pot liquor and wine. The alcoholic beverages persistence offers few opportunities for organic growth. The notoriously high costs of statistical distribution and brand building have created extensive barriers to entry indeed the importance of acquisitions.

Consolidation continues apace as aggressive acquirers look to to demonstrate that they can wring value out of the companies they buy, oddly if they have paid a premium. save the market remains very fragmented. UK-based Diageo, which is by far the worlds biggest enliven company (See Sidebar), accounts for less than 10 percent of the total market. the ! like many others, the alcoholic beverages industry is also feeling the set up of prominent shifts in demographics and lifestyle. Todays drinkers are more affluent and sophisticated. They also are increasingly health conscious. The combination of these trends is curbing alcohol white plague overall but driving demand for all manner of premium products, from better-quality wines and premium lagers to malt whiskeysproducts that consumers are...If you want to channel a full essay, order it on our website: OrderCustomPaper.com

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