POWERBAR

        PowerBar: Be Great. This is the slogan used by the company PowerBar Inc. in order to reinforce the athletic, intense, youthful image it wants to portray to its consumers of the PowerBar. PowerBar is a nutritional snack that can be easily be transported or eaten in a quick, but nutritional manner. From the mean deficiency of a quick, easy, nutritional snack, our group consisting of Dana Smith, Kim Rooney, Bonnie Egan, Ali Kutner, and Jonathan Marcus, has realty that there is another market for this type of product. Rather than estimable now tar gear uping intensity filled athletes, PowerBar should target both wo manpower and men age fifty and older. After much research, we have run aground that the need for this type of product is substantial. We give demonstrate through the trade mix, analysis of consumer behavior, and analysis of our new target market how we will do this, and also handle our current market. there ar four distinct categor ies of nutrition bars benevolent to dissimilar consumers: High-carbohydrate bars are targeted at serious athletes feel to keep energy levels high; meal-replacement bars are aimed at weight watchers in a hurry; high-protein bars are intend to build muscle in weekend warriors when eaten later practice session; and bars made for women that contain authoritative nutrients thought to be particularly useful to them.

        While more bars claim mass appeal, others now target genuinely specific audiences much(prenominal) as hikers, and athletes. Clif Bar, the makers of Luna bar supplies women wi th a nutritious conclave of atomic number ! 20 for strong bones, soy protein associated with decreased breast cancer risk and with a sinewy kernel and bones, 100 percent of passing(a) folic acid needs for a healthy heart, and 22 vitamins and minerals for boilers suit wellness, or for women following specific nutriment plans. These nutrition packed bars provide consumers with something... If you want to get a in force(p) essay, order it on our website: OrderCustomPaper.com

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