scratch-A-Sketch Case StudyExecutive SummaryName : print-A-Sketch by the Ohio artwork attach toIndustry : Toy ManufacturerPublic companyIncorporated : 1930StatisticsEmployees : 191Stock Exchanges : AmericanSales 38 .99 gazillion (2003NAIC : 339932 Game , Toy , and Children s Vehicle Manufacturing 332116 Metal Stamping 336399 All early(a) take Vehicle Parts ManufacturingTicker Symbol : OARBrief BackgroundThe history of the far-famed Etch-A-Sketch began when a man by the charge of artworkhur Granjean invented a magic conjuring screen in his garage which he called L Ecran Magique in the late 1950 s . Mr . Granjean took the liberty of taking his drawing of the toy to the extraneous Toy Fair in Nuremburg , Germany in 1959 . When the Ohio Art Company first saw the toy they took no interest in it but by the second time , they reconsidered to take a chance on the product .
Soon enough , the Etch A Sketch (R ) was introduced to the market as the radical address for he L Ecran Magique . The advanced toy became the most public drawing toy in the industry . In the 1960 , Ohio Art used the media , particularly the television to launch the product . Overwhelmed by the consumer s incredible response , the company continued manufacturing Etch-A-Sketch until Christmas evening 1960 . The popularity of the new toy reached the West Coast where batch all over California bought Etch A Sketch (R ) on Christmas evening and had them for Christmas . The pro of the phenomenal toy has had minor changes! over the yearsThe plurality were so in to...If you want to get a ample essay, order it on our website: OrderCustomPaper.com
If you want to get a full essay, visit our page: write my paper