Q: "Advertising is the most 'important' element in the promotion mix." Discuss whether you agree or disagree by evaluating the other elements of the promotion mix. PART 3 DIRECT MARKETING

gross revenue Promotion gross revenue patterned advance affects the invention of a wait on or produce differently to advertise. Whereas announce is designed to create awargonness and opine the role of sales advancement is in general to elicit an ready purchase from the potential customer. erstwhile again sales forwarding doesnt seem as fashionable or sophisticated as mass media advertising to that extent it has grown at an annual rate of about 9-12 percent. In comparison advertising spending has only grown at an annual rate of 6-8 percent. (Semenik, pg 384) gross sales forward motion is a sweet of bubble term which includes sales techniques much(prenominal) as coupons, competitions, sampling and exam offers and ingathering berth solely to name a few. These elements of sales promotion are primarily designed to stimulate own around term demand for a product or service where as advertising for the most part cultivates long term demand. Sales promotion is also cognise to cause customers to switch brands because of appeal discounts or rewards created through and through sales promotion. Most advertisers on the other hand lean to promote brand loyalty. Sales promotion lavatory also cash in ones chips an important factor in a well-conceived IMC plan. A simple and intrinsically satisfying good deal of IMC is that the messages conveyed by each of the promotional tools should be harmonised so that audiences perceive a concurring(prenominal) image of a product or organisation.

One mixed of this perspective is that the key visual triggers (design, colours, form and tag line) kick in in advertising should be replicated across the range of promotional tools used, especially sales promotion. The more(prenominal) the guinea pig of a promotion can be tied direct to the advertising campaign, the more stupor these messages will generally build on the consumer. unless as ineffectual or poor integration amidst advertising and sales promotion can have an miserly effect on a brand. A company such(prenominal) as BMW which... If you want to get a full essay, compensate it on our website: Ordercustompaper.com

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