Review of Kelly and Kulman’s Article Kid Power

The article elect for review is Kid Power by Katy Kelly and Linda Kulman, U. S. News World Report. It was stick on on September 5, 2004. The article discusses the psychology and marketing that is accomplished by major companies. Advertising companies spend over $15 cardinal a socio-economic class telling kids what is hot and what they need to buy. Kids are surrounded with guardedly researched mess mount ups and marketing telling them what to do.The parenting style has become more flexible and little authoritarian in the last 25 years. All this tiny consumers in United States go forth recognize logos at the age of 18 months and by 2 children will ask products by brand name. It should be noned that a child will watch 40,000 commercials every year and some parents reported that the babys first words was not mama or dada but Coke. United States with provided 4. 5 percent of the population buys 45 percent of the global playact production.American kids will get an average of 70 n ew toys a year. Kids will influence the family decision buying power of parent by 670 billion worth of purchases, small items such as which snacks to buy and large items as a SUV for the family trips with the kids. If we compare the military budget in United States is 418 billion, practically smaller than the kids buying power. There is a strong opposition to this onset of advertising by many fronts.That is why marketers count on kids to chaw parents to the point of purchase. The American Psychological Association added its voice to that of the American honorary society of Pediatrics is reporting that advertising is directed toward children and is deceptive and exploits children under age 8. Also, the APA says that before the age of 4 or 5, kids can not divulge between a show and a commercial. In the future virtually likely we will see legislation to curve the limit on advertising to children.