Pepsi’s Growth and Marketing Strategies :: GCSE Business Management Studies

displayPepsi-Cola Pepsis beverage business was founded by a pharmacist namedCaleb Bradham who created a additional beverage, a flocculent deglutition, in theback room of his drug terminus in New Bern, North Carolina (Pepsi Co,2004). It has become one of todays leading soft drink with n previous(predicate) $20billion in worldwide retail sales (PepsiCo Inc., 2003), and like whatcoke has, Pepsi also has a variety of products in the world, such asPepsi-Cola, diet Pepsi, Pepsi max, mountain dew and so forth.In this report card, we will specifically focus on Pepsi-Cola, and the aimof this report is to summarize and analyse Pepsis growth strategy as healthful as its market strategies.Firstly, the background of Pepsi Company and their products will besummarized.Secondly, tetrad elements or components will be analysed in this report,which are based on* Product* Price* Place* PromotionFinally, some recommendations relative to Pepsis merchandising strategywill be suggested.In order to brace the information of this report accurate and forceful,several valuable sources were used to analyse. Those sourcesincluding* merchandising textbook* Academic paper* Internet* Online business magazinesBACKGROUNDPepsi Co. is a Multinational corporation, which extends over manycountries Pepsi and Frito-Lay merged in 1960, which named the new caller-up Pepsi Co. Besides, Pepsi Co. has merged with some otherwisecompanies such as Gatorade, which became the worlds fifth-largestfood and beverage company with 15 filths.The company operates in a monopolistically competitive market, whereits biggest competitor is Coca-Cola. Pepsi brand name and itsstrategic message its the cola have already penetrated the worldmarket. In this case the brand name Pepsi is very effective indifferentiating its product from the others. Within the soft drinkindustry Pepsi is considered to be a middle class drink and Pepsioffers quality product that provides assurance to the public.Pepsi is undertaking both a dvertising and marketing campaigns aroundthe world, its advertising campaign include TV, magazines, in-stores,outdoors and on the Internet. The marketing campaigns it undertookinclude lucky draw and promotions. For example in Singapore thither is apromotion done by Pepsi that for every 6-pack of Pepsi you purchaseyou rat have a turn on the fortune wheel to arrive at prizes such as Pepsit-shirt, more Pepsi drinks and cash prizes. This is done when theeconomy is in recession and Pepsi is trying to boost up its companyand product image.Pepsis target market has usually been the middle-income family, asPepsi is not as big-ticket(prenominal) as Coke and not as cheap as the otherbrands. Pepsi around the world usually target toward young peopleearly teens to late twenties, however this is still based on location